Vlogging has gained popularity in recent years thanks to the rising demand for online video content services such as YouTube and Vimeo.
However, blogging has existed for many years.
Blogging and vlogging are the most prevalent forms of communication over the internet. While blogging uses words and visuals to communicate, vlogging communicates through videos. Many people who want to start fresh have trouble choosing between blogging vs. YouTube.
Millennials grew up with social media. As such, they trust these platforms better than previous generations. Experts estimate that the millennial generation – youngsters from 18 – 35 years old – trust bloggers and YouTube more than their parents.
Researchers also found that 53% of millennials trust the advice of online bloggers, Facebook, and Instagram influencers than they do that of family and friends.
Before deciding between blogging vs. vlogging, you should understand both platforms and choose what works best for you or your audience.
What is Blogging?
Blogging can be a full-fledged blogging website or an extension to a site where the bloggers write around their interests. The primary purpose of a blog is to put forward ideas, thoughts, solutions, and suggestions. Bloggers typically use text and images/infographics to communicate the message with their audience.
There are more than 20 billion blog post views each month on WordPress alone.
What is vlogging?
A Vlog, or video log, or video blog serves the same purpose as a blog – to inform, educate, and entertain audiences through videos. Vloggers use their website and various other social media platforms such as YouTube, Facebook, Vimeo, and Instagram to create and disseminate vlogs.
Blogging vs. YouTube Differences
The differences fall under five major categories:
- Medium of communication
- Audience engagement
Medium of Communication
Both use different communication platforms and are unlike each other. A blog is purely text-based, while vlog is video-based, and it can sometimes use a combination of texts and photos in a video.
Bloggers use their writing skills to engage the audience. A vlogger, in contrast, uses her voice, alongside visuals to engage the audience. Engagement depends on the content’s appeal.
Thanks to the mobile revolution witnessed in recent years, vlogging has surpassed blogging in popularity.
Most people like to watch videos because they are easy to understand.
Vlogs give a detailed insight into the topic using visuals, unlike blogs. Moreover, visual communication has proven more effective because it holds the attention of the viewers immediately. On average, people watch more than 6 billion hours of video every month on YouTube.
It’s easier to trend on YouTube. People who read blogs can only use their imagination to understand the content while vlogs provide ample visualization. They, therefore, gain more attention from viewers in a shorter time.
Research indicates that visual aids make information easier to digest. Studies, for example, show that the use of visual presentation improves persuasiveness by more than 43%.
If you’re trying to decide between blogging vs. vlogging, that might be a factor.
While talking about the effect of blogging and vlogging on millennials, one-third of the users trust blog reviews for the purchase, while only 1% trust the advertisements on these platforms.
A blog costs less to set up than a vlog. To establish a vlog, you need equipment such as a quality camera (or phone), decent sound recorder, and video editing software. In contrast, you only need an internet connection to establish a blog.
Blogging vs. vlogging: Similarities
Despite their differences, blogging and vlogging have some similarities.
Source of traffic
While people blog or vlog for a variety of reasons, one of the most common is web traffic. Both bloggers and vloggers work hard to attract an audience to their website or channel because they are potential customers or clients.
Solves a problem
Blogs and vlogs typically offer solutions to the audience’s problems?
For example: How to fix a light bulb? There is a video for that. How to ace your college entrance exams? You’ll find countless blogs around that.
If your platform provides a satisfactory solution, regardless of the medium, your platform gains popularity.
As such, both blogs and vlogs provide value to visitors.
Both of these platforms influence people on particular topics. Researchers estimate that around 53% of the millennials trust blogs and vlogs more than other sources, and approximately 40% of people purchase a product online after seeing it from an influencer on Instagram, Youtube, or Twitter.
Furthermore, 70% of influencers believe their authentic voice and honesty keeps the audience engaged.
Equal earning opportunity
Vlog and Blogs provide equal opportunity for earning. If you want to create a blog or vlog to make money, you can choose any of these according to your interest and passion.
Blogging Vs. YouTube: Battle of the platforms
Both platforms are a means of communication. The choice comes down to your passion, skills, and natural capabilities.
If writing is your thing – and I mean you can write till the fat lady sings, blogging seems like the better platform.
In contrast, if you’re animated and enjoy the thrill of audio and video communication, vlogging might suit you better.
Alternatively, why not combine both?
They complement each other, and you can cross-promote blogs and videos on opposite channels.
For newbies, blogging vs. YouTube seems like a difficult choice. However, after a look at the strengths and weaknesses of each platform, you’re in a better position to make your choice.
Blogging vs. vlogging reveals that both platforms offer equal opportunities. You can choose either and go for both. Opt for the platform that plays to your strengths and interest and the one that best conveys your ideas.
Whatever your choice, remain consistent.